Implementation Services

Up and running

We’ll build, configure, and optimize every aspect of your high-performing outbound communications program, helping you get the most value from your platform investments.

Build your marketing automation program right the first time.

Our certified platform experts have built hundreds of personalized campaigns, journeys, and automations for some of the largest brands.

Using scalable design patterns and proven solutions, we help clients save time and money. We ensure that journeys can be updated and expanded easily and that issues are quickly identified and resolved.

Whether you need us to handle your project end-to-end or augment your existing team, Sequential is the partner you can trust to take your marketing automation program to the next level.

Ways we can help

We develop high-performing email template systems tailored to the unique needs of each marketing program. Our creative and technical teams work hand-in-hand to create templates that engage customers, inspire action, and are easy to maintain and expand.
Key features of our templates include:
- Beautiful creative aligned with your brand
- Effective UI to drive response
- Dynamic content and 1:1 personalized data
- Modular layouts with pre-built components
- Responsive code that looks great across desktop and mobile
Unfortunately, marketing automation journeys are often built as complex monoliths which are difficult to understand, and harder to maintain.
Our approach is to break down broad journeys into simple, modular micro-journeys that use data to move customers from one stage to the next. By minimizing complex loops and logic, we make it easier for marketers to comprehend and update programs over time. Micro-journeys are also easier to test, allowing marketers to try different strategies and optimize performance.
You can trust our team to build high-performing journeys and automations that will power your program for the long term.
We ask the right questions. We listen. Then we analyze your workflow, tools, constraints, and assumptions and develop solutions that can save time and optimize resources. Here are a few ways we can help:
- Streamline your content pipeline from idea through review and approval
- Automate the creation of email markup to avoid rendering issues
Whether you need help with segmentation, content, creative, testing, reporting, or optimization, our managed services team can help augment your marketing department to help keep day-to-day operations running smoothly.