Personalization Design

Show them the love

We’ll craft personalization solutions that combine data, content, and context to make your customer interactions and experiences easier, more useful, and more relevant.

Part science.
Part art.

Meaningful personalization makes people feel something—that their needs are understood, their time is respected, their loyalty is valued. It takes data, but it also takes empathy and artistry.

Our experienced team of strategy, creative, and technical experts will design experiences your customers will love, fully utilizing your first-party data, ESP platform capabilities, and third-party tools like Movable Ink.

When done right, personalization will increase customer lifetime value AND save you money with fewer, more relevant sends.

Ways we can help

We can help you plan and develop personalized customer journeys to drive your goals at each stage of the customer lifecycle—from nurturing leads, onboarding new customers, building loyalty, and everything in-between. Our strategy and creative experts will work with you to deliver:
- Customer experience maps
- Content strategy and editorial plans
- Marketing automation journey flows
- Personalization strategy
From campaigns to triggers to newsletters, we develop high-performing email template systems tailored to the unique needs of each marketing program. Our creative and technical teams work hand-in-hand to create templates that engage customers, inspire action, and are easy to maintain and expand:
- Beautiful creative aligned with your brand
- Effective UI to drive response
- Dynamic content and 1:1 personalized data
- Modular layouts with pre-built components
- Responsive code that looks great across desktop and mobile
Personalization at scale requires content at scale. We provide both content production services and content management solutions to support the increasing volume of creative assets you need to support your personalization goals.
- High-volume image and copy production
- GenAI content development solutions
- Movable Ink real-time content integration
- Headless CMS
- Proofing solutions
The Movable Ink platform enables marketers to scale 1:1 personalization by automatically transforming data into personalized content, unique to each customer, at the moment of engagement.
We can help you identify high-value opportunities to leverage Movable Ink, design use cases, and implement custom solutions, such as:
- 1:1 personalized image generation
- Website content integration
- Contextual widgets (time, weather, device, etc.)
- Creative optimization (A/B testing)
- DaVinci (AI/ML decisioning)
- Real-time API integrations